What makes a great envelope design?24 July 2017
We want to take you on a journey. You’re in the lovely city of Paris. It’s a beautiful sunny day. You’re walking along the Seine with the fabulous Notre Dame Cathedral behind you. Before too long you cross through a courtyard and there, in front of you, is the Louvre. You stand and admire the architecture, also taking in the great glass pyramid, and contemplating the wonderful paintings and sculptures you’re about to see when you go inside.
Now imagine you’re about to see exactly the same paintings and sculptures but they’ve been moved during a flood to higher ground, and they’re inside a giant warehouse near the airport.
I don’t want to tempt fate here by the way!
The question is – do you feel any differently about what you’re going to see before you go inside? Now, you might think we’re stretching a point a little, but the same thing applies to envelope design. How motivated are you to open a plain white envelope with nothing on it? (We won’t even ask about brown envelopes, so loved by our income generating authorities). The point about an attractively printed envelope is that even before it’s opened it’s already creating a positive image, making you want to open it and beginning to enhance your brand.
So what are the ingredients for a great envelope design?
Well, we think it’s pretty simple. Don’t make it boring! Yes we know your specially designed envelope is only in your client’s hands for a few seconds before it goes straight in the bin, but we want them enthused before they open it, not to mention enthused enough to pick it up.
We’ve said it so many times – you only make a first impression once, so make it a good one!
Add some essential details to your envelopes – logo, company name, address, website perhaps (shouldn’t that be mentioned everywhere?) – have a sprinkling of colour (it won’t cost you the earth) – and maybe even a couple of small images to add some impact.
Use good quality paper (we tend to use 90 gsm) and think carefully before yo choose brown!
Why not browse our site or have a chat with us about how we can help you? We’d love to hear from you.
Here at Instaprint
We have been supplying a large and ever-growing range of high quality print products since the 1970’s. We supply business stationery, promotional products, printed NCR, signs, display boards, canvas prints, booklets, leaflets, flyers, labels, stickers, banners, posters, calendars, envelopes – you name it we probably do it. And if we haven’t before we’ll see if we can help you out.
To make life even easier for you, you can select from one of our many templates, upload your own artwork, or even ask our own brilliant in-house design team to create your artwork for you.
We pride ourselves on the quality of our products, our excellent customer service, and the value for money that we provide
To find out more about our envelope printing services, try the following link:
As always we’ll be delighted to help and advise you.