Our tips for great postcard design and printing13 February 2018
Whether you’re designing customised postcards for a new marketing campaign or personalised postcards to invite guests to your next business event, the right design and print will really provide the impact that you want. Postcards are a great choice for cost-effective, high-impact marketing as they get straight to the point and look fantastic.
Choose your card stock
Choose the right card stock and finish, especially for a premium event. For example, a 350gsm gloss will give the impression of luxury and do your design and message justice if you’re going for high-end!
Think about colours
Choose your colour palette carefully, remembering to use any brand guidelines and to make sure your logo is clear and prominent. For a seasonal campaign, think about colours which reflect your message. Spring and Easter sales tend to use bright colour pops, washed neons or pastels for example.
Choose a quality printer
When you create your own postcards, you want to know that your finished product will look and feel the part. So choose a provider with expertise in postcard printing, who can deliver an excellent product.
Include a call to action
Focus on your call to action. Postcards require minimal text, so have clear and brief messages with a clear call to action.
Select the right imagery
Consider photography, as an image can really add to the impact of your postcard. Make sure any photography you choose is on-brand, relevant and of good quality. A cheesy stock image could diminish the impact of your finished piece.
Consider what print finish is right for you
Ask your printer about finishes such as Spot UV and matt laminates too if you are looking for a quality feel. You can even have embossed postcards or die-cut edges for something really special.
Get a trusted second person to carefully proofread your text before submitting your design for print. It is all too easy to overlook a simple typo and to render the entire print run useless! Similarly, carefully check phone numbers, email addresses and URLs to ensure they are correct. If you are using your postcard for a marketing campaign, add a tracking code for reference.
We have been supplying a large and ever-growing range of high quality print products since the 1970’s. We supply business stationery, promotional products, printed NCR, signs, display boards, canvas prints, booklets, leaflets, flyers, labels, stickers, banners, posters, calendars, envelopes, postcards – you name it we probably do it. And if we haven’t before we’ll see if we can help you out.
To make life even easier for you, you can select from one of our many templates, upload your own artwork, or even ask our own brilliant in-house design team to create your artwork for you.
We pride ourselves on the quality of our products, our excellent customer service, and the value for money that we provide.